introduction to interactive web development

The goal of this course is to present an overview of the internet as a global resource for the people. The course has been designed to provide knowledge on a series of internet-related activities. Students will understand the basic ctivities related to the internet and web design of a web page/site.

Outline of Course

1. Introduction to internet

2. Internet technology and protocols

3. Word wide web

4. Browsers

5. Electronic mail

6. File Transfer protocol

7. Telnet

8. User and internet relay chat

9. Web publishing

10. HTML

11. Introduction to interactivity

12. Multimedia and graphics

13. Internet management and security issues

Objective of course

Internet, Growth of internet, owners of the internet, Anatomy of internet ARPANET and internet, history of the word wide web

Basic internet terminology, Net etiquette

Internet Applications-commerce on the internet, Governance on the internet Impact of internet on society-crime on/ through the internet

What is internet?

It is a collection of networks-a network of networks-computers sharing information via a common set of networking and software protocols.

History and overview of the internet

In the 60s, the U.S military introduced the concept of inter-network to ensure that communications location were attacked, the other locations would still be able to communicate with each other. With the introductions of this concept, the U.S. Department of Defense made clear their interest in using networks. At the time the internet was a new concept, the U.S military funded the research on networking using various technologies through the Advanced Research projects Agency (ARPA).

What is ARPANET?

In the 70s,

ARPA had a few networks and one of their projects was a WAN wide Area Network-a digital communications system which interconnects various sites and user terminals) called ARPANET. The ARPANET, regarded as the backbone network that linked researchers, was being used by universities and research institutes. Another network called the MILnet was created to look after military communications. Each of the pools of networks could communicate with each other.

However. Communication with computers in different pools posed a problem. Researchers used the ARPANET as a conventional WAN that moves data among sites and a research tool that experiments with new network software and applications .An important idea in the ARPA research was to connect LANs (a digital communication system which interconnects computers within a limited geographical area) and WANs. This idea was called the inter-networking, internet in short. Since major contributions came form california Bob khan and Vinton Cerf, they are referred to as the. Fathers of the internet,’

Who owns the internet?

No one actually owns the internet, and no single person or organization controls it. More of a concept than a concrete entity, the internet relies on physical intrastate that connects networks. There are many organizations. Corporations, governments, schools, private citizens and service providers that own pieces of infrastructure, but there is no one body that owas it all. There are, however, organizations those oversee and standardize what happens on internet and assign IP addresses and domain names,

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do when they land on your site.

Why Do You Have a Website?

The number one reason magicians have websites is ego. They want to be able to say to people, “You can visit my website at www.bite-me-hard.com.” When the person visits the website they usually see one of two scenarios:

  • Brochure Site
  • Typical Magician’s Site – See Part 2 of this series for an example.

The brochure site is nicely designed with contact information and a few pictures. These sites usually look nice and clean. The issue is visitor conversion. Many people view the site and move on to another site. They may never return. You have missed out on the opportunity to build a relationship with them. The key element often missing with this kind of site is the ability to capturing the visitor’s name and email address so that follow up direct marketing can be done. The direct marketing closes the sale. It is rare for people to hire magicians as an impulse buy.

The typical magician’s site is wonder to behold. How can one person find so many different ways to use free animated graphics on the home page? It is clear that the magician designing his site learned how to color text, change fonts, and increase font size. All done in the same paragraph! Check out my prior article listed above for a detailed discussion of this topic.

Your website exists to get people to give you their permission. That’s right, their permission. The goal of the website is to get visitors to give you their name and email. Believe it or not this is valuable information that is not given away freely. The website must be structured to induce people to trust you enough to give this information to you.

This is why brochure sites and typical magician’s sites don’t usually work well. If you haven’t built a relationship with the potential client, then it is unlikely they will book your magic show. It is like it was in high school. You can walk up to the prettiest girl in school and say “Do me!” Chances are it won’t be effective. Your website must establish a relationship with potential client and gain her permission. After that you can approach her and say, “Book me!”

Purpose of Permission Marketing

This approach to marketing is called Permission Marketing. It has always been practiced but Seth Godin coined the term with his book by the same name. Buy a copy and Amazon or your local bookstore. The purpose of Permission Marketing is to turn strangers into friends, and friends into clients.

I am not recommending spamming people to get more magic shows. The key elements of Permission Marketing are communications from you are expected, individualized, and interesting to the person. Let,s look at the elements in the context of emails:

  1. Expected – People are expecting emails from you because they asked you to send them emails through your subscription form on your website. Always use a double opt in subscription system.
  2. Individualized – Every email sent by you should be personalized to the person getting it. I don’t care if you are sending out ten or one thousand emails. Every person should get an email that looks like it was written just for them.
  3. Interesting – The subject of every email must be related and relevant to the reason the person gave you’re his permission in the first place. If you entice a person to give his name and email to learn how to use a magic show to create the perfect birthday party, then don’t send emails about a great business opportunity called Amway.

Another important feature of Permission Marketing is that there

are different levels of permission. Permission levels range from spam (no permission) to intravenous (sending products out to customers without him ordering them). As people give you their names and emails you start at the permission scale (just above spam). Your main task is to use your communications and services to move people up the permission scale. While you will never likely get permission to just show and do magic shows uninvited (intravenous), you can build a base of trusting and loyal customers.

Gaining Permission With Your Website

Your website will impact your ability to gain permission from visitors. Two general considerations are content and design. If you have not taken the free Master Course on Selling Services, I strongly encourage you to do so. The course covers the topics of contents and design in more detail. You will find material that you can use on your website right now.

People searching the web are looking for good information. They will trust and reward those who give them the information they seek. Many will give you permission to contact them again. This opens the door to build trust and gain a loyal customer. What kinds of content should the site provide? The simple answer is whatever the person is looking for.

Let’s assume a mother finds your website considering the possibility of hiring a magician for her daughter’s next birthday party. She doesn’t care that you do gospel illusion shows or trade shows. In fact she might be put off by it. If this magician does all of these other things, how important is my daughter’s birthday party going to be? You must view your content from the visitor’s perspective.

Provide content that she can use. For example, you can provide a general guide to hosting a magical birthday party. Let her know if she signs up with her name and email you will send her a detailed step by step guide to hosting the perfect magical birthday party. You could also put magic birthday party invitations on your site personalized to your magic show, but with space for it to be individualized to the child and her birthday party.

With relevant and useful content you will begin to build trust. You will get her to give you her name and email. You provide even better content and increase her trust. You can contact her about how your magic show will make her daughter’s birthday party one to be remembered always. The key to providing content is to over-deliver on the person’s expectations. Remember this:

The goal of your website is turn strangers into friends, and friends into clients.

The design of your site is also important. Your site must be easily navigated. You want visitors to find the information they are seeking quickly and easily. Graphics add to the site but can become clutter if you are not careful. It should have a clean look. Don’t be afraid to use a plain white background. It looks good and text can be easily read. I would avoid reverse colors for text. Light text on dark background can strain the eyes if there is much material there.

An example of this approach is Learn-Great-MagicTricks.com. This new site is still growing. It is clean looking. Information is easily found. The content is useful for people learning to do magic. Within one month, the site was listed in most search engines, had decent rankings, was getting newsletter subscriptions, and most importantly the site was earning money. The point is that this advice works and I use it myself.

Copyright © 2005 J.L. Siefers, All rights reserved.

J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks.

Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com

Sign up for The Magic Way newsletter! It’s FREE: http://www.learn-great-magic-tricks.com/magic-newsletter.html

Hassle Free and Affordable Web Designing

Stop the hassles of web designing. Orange County Web Design will show you ways on how to improve and create your websites at very affordable, competitive, and reasonable rates.

Web Designing will never be the same with the services we offer, from designing even up to the copywriting of your websites. We provide the most efficient way of creating what you need come true. Our wide ranged portfolio will show you that we can make the best of marketing and even personal use. We can make sales shoot up with eye catching promotions. We can give you enough time to relax because we will make the access to your websites more easy and interactive. Orange County web design is an over-all service oriented firm created just to make your website designing easier and hassle free.

In its sincere pledge to be of service in web designing, we have four different price rates that you can choose from. These rates are specially made to give you options on getting what would most fit your need. You can get our services for as low as $2,000 up to $5,000. The Bronze Package is only for $2,000 which includes our 6 pages of text and 5 graphics and 1 hour of phone and email consultation. Silver Package is only for $3,000 which includes 10 pages of text and 10 graphics and 2 hours of phone and email consultation. Gold Package is only for $4,000 which includes 15 pages of text and 15 graphics and 2.5 hours of phone and email consultation. Platinum Package is only for $5,000 which includes 25 pages of text and 25 graphics and 3

hours of Phone and email consultation. Orange County web design will make sure that all of your needs in any rates will be met with our high- end Professional Custom Design. We will also make sure that all of your websites are all search engine friendly. You can also avail our services to include E-Commerce and customized Quotes to be included in your web sites, all for reasonable rates! We have also created a better way of copy writing the messages you want to take across the internet. Make the best impression to your clients through the integrity of our copy writers. We even make existing copy write advising for free. Orange County Web Design provides you the best services at very flexible rates because we exist through your success.

Orange County Web Design will give you the outmost services you can ever ask for in web designing. You can count to receive competitive web design rates, outstanding customer service, well- planned and organized web site development, and a follow through to keep you posted until your web site is finished. You can be reassured that we are well experienced in the corporate field and we know that time is very important. But our services do not stop from mere commitments; our firm is made up of top web designers, graphic designers, streaming media professionals, copywriters and search engine consultants. Orange County web design is the one stop web design firm for you. Stop the hassle… Let the experts do what they do best at very flexible rates. Let Orange County Web Design take care of your web designing needs.

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site’s message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity’s image.

Choosing Your Images

Choose site images carefully. Collect simple illustrations or photographs that are in sync with company mission or philosophy. A few select images will have more impact than many images competing for the eye’s attention. Avoid images that are distracting or trendy. Don’t simply use graphics to be cool.

How many photos or images are appropriate? A good rule of thumb is one to two images per web page. Select photos and images as carefully as you select the text, and you’ll be on your way to a better site. The exception to the rule is for sites that market a large amount of products or contain many points of interest, where small thumbnail images may be more appropriate.

Placement of Images on the Page

Do you want the photo or graphic to be the centerpiece? The first thing the eye sees? If so, place it in the central position. If not, maybe the photo or graphic is related to some of the text, and it can be placed nearby this text to accentuate it. Remember, we read from left to right. Some say the left represents the past, the center the present, and the right the future. Content may be organized this way on the page intentionally, to heighten this resonance with the viewer.

Don’t let site images be a distraction or hindrance to understanding. Instead, they should blend well into site content and not be a contrast to the message on the page. Images should not compete with content, they should enhance it.

Image Quality

Images should look as nice and clear as possible. There is an important balance to keep between image file size and quality. Always keep in mind that the file size and dimensions of your images will ultimately control overall page loading time. A slow-loading site will be frustrating to any user. Generally, pages load from

the top down, so it is an important point to remember not to design your pages with large image files that fill the top of each page.

Site Text

It’s important not to overdo the writing on a page. Consider how much the user will read and write site content to capture the typically short attention spans of the viewers. Be succinct, and most importantly: be clear. Write subheads and set them in bold, slightly larger type. Carefully placed subheads allow the casual viewer to scan the content of your site.

Write for Search Engines

Research your clientele, and your targeted audience, and always develop content that sells your products, services, or organization. If you or your organization are lacking the expertise to write good copy, hire a professional writer to do the job.

Some web specific writing techniques are important. Try to use select keywords on each page that will lead new users to consider your business or services. Write this text directly into your copy. The first 20 words of your web site text should be what you want people to see in search engine results as a summary of your site.

Site Organization

To simplify the user’s experience, set your site up so that he can get to the intended location easily with no more than three clicks. The overall design of your site must be clear and intuitive so the user can navigate the content easily. If you must use symbols to direct the reader, always attach some explanatory text for the user, so they know where clicking the symbol will take them.

These are just a few of the basics of effective and clear web design. These tips provide ways to guide the user around your site, rather than frustrate them. With site clarity and ease of use, your clients and prospects are educated about your products and services, and have more reason to purchase them.

About The Author

Edward Robirds is a success-driven artist and interactive media developer based in Cincinnati, Ohio. Since 1996, Edward has been building business relationships with several association and commercial clients around the world. Founder of www.DreamseaArtworks.com, Edward uses his artistic skills, expertise and passion to design and develop web sites, interactive CD-ROMs, and print media for his clients.

mail@dreamseaartworks.com

Make it Clear What Your Website is About

Just about every list of the “Top 10 Web Design Mistakes” includes at least one reference to either

1. Not clearly specifying the objectives of your website, or

2. Not making it obvious what your web pages are about.

Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer’s point of view.

Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses “materials developed by NASA” will impress their customers. Generally it won’t.

This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is “virtually tear-proof” is a benefit — namely, that it won’t be ripped off its moorings and blown away by the first

gentle breeze.

Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers.

First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them.

So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck

Web design is the reverse of a magic trick. In a magic trick, you show the audience your right hand and perform the trick with your left. In Web design, you tell them where you’re going first — and then go there. People don’t like surprises. It will certainly confuse them and it could make them angry.”

Rick Hendershot is editor and publisher of the Linknet Marketing Resource Library.

Tapping Into The Visual Stimulus Of Your Web Site Visitors

“Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!”

Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare.

O.k., I’m not crazy, and no I haven’t had this dream before. But think about this: what would you do if you came to a site littered with either tons of different colors, loud pinks, purples, greens and reds mixed incoherently, or more animations and graphics than the rods and cones of your inner eye can possibly absorb? If your like me I simply go “click, bye-bye”.

Our visual stimulus is ever more so important on the web than almost anywhere else. Most definitely the internet is about information. But, that information is shown graphically. So, if you want to keep people at your site, first appeal to their visual stimulus.

There are a few guidelines that you should adhere to when designing your site, following known research results on colors that elicit certain psychological responses people. The bottom line is that it is hard enough to market on the internet today, why make it harder by bugging your visitors.

(1) Colors and Their Effect: I prefer blue and white. In general blue seems to elicit a sense of trust and white a sense of purity. Gold, on the other hand is the color of wealth and prosperity, something we are all working towards. So, with respect to general internet marketing, these colors tend to work the best. They are easy on the eyes and don’t strike up a sense of danger, such as with the color red. Of course, the colors also depend on purpose of your site. If selling baby items, pink, which represents femininity, and baby blue, representing weakness may work quite well. It depends in part on site content. A high tech site selling electronic components may do better with greys, silvers, and black.

(2) Animations and Banners:

Animations are nice, but can take time to load and be distracting. Use them to focus the attention of a visitor. Place them at a single page location, at the center or all at the left side for instance. If you use more than one and they are scattered all over the page, where can you expect your eyes to focus. Yep, you heard right – click, bye, bye.

Banners can also give you problems if there are two many and not well organized. Pay attention to the color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have the highest clickthrough rates.

(3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide the visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn’t and never will build sales out of potential prospects.

A few further resources that are of particular interest here are

(1) http://www.internet-marketing-research.net,

(2) http://www.infoplease.com/spot/colors1.html,

(3) http://psychology.about.com/library/weekly/aa031501a.htm.

As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in the right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.

About The Author

Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at e-kinetic@GetResponse.com or by visiting his Home Based Business site.

comp@e-kinetic.com

You Too Can Have Fun With Sepia Images!

If you are one of those who wonder how people come up with the cool looking sepia tone prints that you admire so much. If you are doubling up with jealousy over a sepia tone, here, we will give you tips on how you could achieve this sepia tone, too. Ready up your Photoshop software program, your PC and prepare to have fun with sepia! It’s time that they envy you, too.

First of all it is important for you to choose images that have some darks and lights – it doesn’t matter how colorful they are. Many images could go along with sepia tone, so you won’t take forever finding an image. You can even have a black and white image. However, if you start with images that are in CMYK, there’s no need to convert them to RGB. If you’re going to use them for the web, then convert them to RGB by clicking IMAGE-MODE-RGB. Take the image size down to 72 dpi with about 4 inches in height. Do this by the commands, (IMAGE-IMAGE SIZE). If your image is for print, though, a much higher resolution is needed for it. The dpi needed can be checked with your printer.

You’ll see how big your image is by making sure you are at 100%. Whether you are using the image for the web or planning to print it, make sure that you are aware of the size you have it set at. Scale the size down or repair a choppy image by using the ZOOM TOOL-Hit Z on the keyboard – hold down your ALT key. On a Mac, open apple key to toggle back and forth between zoom in and out). You’ll see your image smoothing out as you manipulate these commands. We dearly hope that it would work for you!

When you have found the ideal size you want for your images, we go on to the fun part! Begin working on the color first for it is easier and adjust your lights and darks.

Change the Hues of your image by IMAGE-ADJUST-HUE/SATURATION. Check the box that says colorize and preview or check it by default. It’s your choice if you like to adjust the top bar to

the color you want for your image, or just type in numbers. Saturation is how much of the hue you chose will be used on your image. For adjusting lightness, the lightness slider does the trick. Try not to go crazy over this last bar (lightness).

Then, adjust the darks and lights. Even if you think your image is already so great and you wouldn’t want to mess it up try this – select IMAGE-ADJUST-LEVELS. Three sliders will appear – the first will make your image lighter, another will make it darker, and the last one adjusts the midtones. Adjust on these sliders depending on the image you use. Once you’re done, hit CONTROL-Z or EDIT-UNDO MOVE to see your image before the adjustments. It will switch back to the original image. If you hit CTRL-Z or EDIT-UNDO MOVE again, it will toggle back to the image with the level adjustment you just applied. If you like to have fun, go over it again and again! Just don’t blame us if you get bored!

And we haven’t told you that you can do different types of hues? So, we’re telling you now! If you’ll be doing this types of images for the web the great thing is that you can save them as a GIF and they will look wonderful. File sizes will not be a problem since you are using lesser colors! Good luck with your sepia!

Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion — mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns — imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.graphicdesignsunlimited.com

Creating a Compelling Headline for Your Private Practice Website

Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website).

Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline.

Your headline’s main purpose is to attract attention and generate enough interest so that your visitors keep reading. It’s a first step in a process where your goal is to eventually convince them to take action on your offer.

Here are a few tips for creating powerful headlines:

  • Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are in the right place.
  • Make sure your headline focuses very specifically on the core problem of your target market or the key benefit that you are offering.
  • Choose interesting, meaningful and/or thought-provoking words. Ideally, your headline should jolt your reader into saying something like, ‘Hey this is for me!”
  • Speak to your client’s emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand

    them and the feelings they are experiencing.

  • Your headline should be clear and to the point. Your reader should understand your message instantly. Do not water down or convolute your message so that the reader has to struggle to find it’s meaning. One second of struggle could mean that your visitor is gone to the next site.
  • Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful.

    You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers.

    © Juliet Austin, 2005

    Bio of Author

    Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists coaches, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write attention-grabbing website copy.

    Sign-up for Juliet’s free, ezine, Enlightened Marketing at: http://www.julietaustin.com or visit one of her marketing blogs: Marketing a Private Practice or Website Design and Promotion

    The author grants permission to reprint this article so long as the copyright and by- line remain intact. Informing her of where the article will be published would also be appreciated.

    Colorblind People, Can They Really Read Your Web Site?

    I once created a notepad-like editor. It is possible with this editor to write Russian text on a western Windows without using a Cyrillic keyboard in front of your computer.

    This software is equipped with an on screen Russian keyboard which is situated under the text field of the notepad like editor. The keys on the screen based keyboard is displayed with both Latin and Cyrillic characters. The Cyrillic characters are displayed in red and the Latin are displayed in Black.

    http://www.russianeditor.com

    One day, I got an angry e-mail from one users of the product.

    He wrote

    Don’t you know that “so and so” many people have one form or another of colorblindness. I can’t read the Russian character in the keyboard. Could you change the color of the letters?

    At that time I used a bright red color for the Russian characters and the keys were in gray.

    I have since of course changed the color. Now I use a more darker red color to represent the Russian letters.

    I myself don’t suffer from this problem, but I while ago I surfed around on the Internet and found a cool website that is all about colorblindness and remembered the e-mail and the adjustment I had to made to the Russian editor.

    On that site is a tool which you can use to see how your website would look if you were a colorblind person. The URL is http://www.vischeck.com/vischeck/vischeckURL.php

    You just type on your URL and you can then see how your web page will look for a person with different forms of colorblindness.

    I learned there that there are different forms of colorblindness.

    In fact the term colorblindness

    is a little misleading, because most people with color blindness don’t see the world in black and white. They can see colors, but not all colors. Total colorblindness is very rare. Color deficiency is a much better term to use.

    Different form of color deficiency affects large number of people.

    Colorblindness is in a large extent a gender problem, because it is affecting males much more often than females.

    Here are some facts, I’ve learned!

    About 8 % of males have some sorts of color deficiency.

    For females this figure is under 0.5%.

    On the http://www.vischeck.com/vischeck/vischeckURL.php you can check for 3 forms of colorblindness:

    Deuteranope (a form of red/green color deficit)

    Protanope (another form of red/green color deficit)

    Tritanope (a blue/yellow deficit- very rare)

    There are more types of colorblindness, but these tests will cover the most common types.

    They also offer the same color blindness function with a plug-in software for Photoshop.

    Colorblindness is not a problem if the text on your web site is in blank on a white background.

    But, if you mix text with color on a colored background, this can create a problem with your web site for many viewers.

    It is more common to make mistakes if you mix the wrong colors on external images and banners that have text in one color and the background in another, than to mix the wrong color with raw text.

    Copyright 2004 Per Strandberg

    About The Author

    Per Strandberg is a web marketer and software designer!

    Explore Web Niches with The Niche Market Database!

    at ==> http://www.niche-exploration.com

    He has a site on data storage and backup information at http://www.data-backup-and-storage.com

    He also has a site on Russian language learning at http://www.homeworklang.com

    Keep It Simple, Stupid: The Beauty of a Clean Cut Website

    Don’t knock it; “Keep It Simple, Stupid” is a great rule to live by. Nobody likes a website to “yell” at them, with blaring colors and flashing lights. Too many buttons will turn customers off. I had this problem with my homepage at http://www.antion.com. A colleague of mine, who makes a lot of money, pointed out the cluttered look of my site. I had worked so closely on every detail of the page; that I couldn’t see it for what it was anymore.

    I set out to simplify my site, first by removing the banners and combining my navigational buttons. The goal was a clean looking homepage, so possible customers would not get frustrated or confused and click away.

    I also eliminated many of the choices on my site, narrowing it down to two groups for my main clientele, “Need a Speaker” or “Be a Speaker.” The concept

    here is to make it simple for my customers to locate what it is they are looking for. Reducing the choices on my site will save customers from having to wade through all of my stuff. This would do nothing more than waste their time and reflect poorly on me and my ability to help them.

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